lane crawford x amorepacific
beauty gift set

Concept and Packaging Design – Annabelle Li
Logo Design – Jeremy Tow

I designed a playful gift set for Lane Crawford's Korean beauty collaboration, as part of their 2016 campaign, "A Family Christmas". This set is packaged as building blocks housed with AmorePacific and Sulwahsoo products. After the products are taken out, customers can use the building blocks to play and create festive Christmas shapes with their family.

A colorful gift set with a second purpose: aimed not only to nourish your skin, but to encourage festive playtime with your little ones. 



The beauty gift set was sold across all Lane Crawford Hong Kong stores and on