AnnabelleLi_LC-ChristmasPackaging_1
 

lane crawford
CHRISTMAS PACKAGING

Packaging Design Lead and Artist Collaboration
Illustrations by Bertha Sun

This year we wanted to modernise the traditional Christmas look for Lane Crawford's gifting service. I collaborated closely with a local illustrator on prints that would be used across online and in store. 

I re-designed the Envelope Bags, managed the full range of Lane Crawford Red Gift Boxes and designed the Gift Cards using the Christmas prints.
I worked with various production houses for the realisation of this packaging range.

 
 
AnnabelleLi_LC-ChristmasPackaging_2
 
AnnabelleLi_LC-ChristmasPackaging_3
AnnabelleLi_LC-ChristmasPackaging_4
AnnabelleLi_LC-ChristmasPackaging_5

Christmas Packaging was available at the Wrapping Stations across all Lane Crawford Hong Kong and China stores

Christmas Packaging was available at the Wrapping Stations across all Lane Crawford Hong Kong and China stores