AnnabelleLi_JoinTheMiamiFever_1
 

JOIN THE MIAMI FEVER

Branding, Visual Identity, Product Design – Annabelle Li
Creative Direction – Stinger Wong
Spatial Design – Lloyd Thomas
Digital Experience and Design – Phoebe Richardson, Mary Sy
Digital Game – WEEWUNGWUNG

Lane Crawford celebrates Summer 2017 by bringing the Miami Fever to Hong Kong and China. Online and in store were taken over by bright pop colors, flashing neon lights, and an abundance of oversized flamingos.

 
AnnabelleLi_JoinTheMiamiFever_2
AnnabelleLi_JoinTheMiamiFever_3
 

The Lane Crawford website got the Miami treatment - full of colorful photo shoots and many moving elements. Experience the full Miami takeover on lanecrawford.com

 

 
AnnabelleLi_JoinTheMiamiFever_4
AnnabelleLi_JoinTheMiamiFever_5
AnnabelleLi_JoinTheMiamiFever_6
 

Go-Go-Flamingo, a pacman-inspired game, was developed for the program. Various elements and icons of the visual identity were directly translated into the game.
Go-Go-Flamingo was part of Lane Crawford's social media push, where the highest scorer each week would win an exclusive prize.  

 

 
AnnabelleLi_JoinTheMiamiFever_7
AnnabelleLi_JoinTheMiamiFever_8

Exclusive Lane Crawford x DENIK notebooks  &   Exclusive Lane Crawford x Casetify phone cases

 

To make this summer program even more exciting, Lane Crawford collaborated with different brands to create exclusive products. 

DENIK and Casetify are among the range of products where I took elements of the visual identity, and translated it to an exclusive product.  

 

 
AnnabelleLi_JoinTheMiamiFever_9
 

As part of Join The Miami Fever, Lane Crawford collaborated with South Beach Miami boutique The Webster. Lane Crawford showcased a special edit of worldwide exclusive fashion, lifestyle products and beauty looks in store and online. 

 

Join The Miami Fever Campaign Video, in collaboration with Gemma Yin Taylor

 
AnnabelleLi_JoinTheMiamiFever_10
 
 
AnnabelleLi_JoinTheMiamiFever_11
 
AnnabelleLi_JoinTheMiamiFever_12
AnnabelleLi_JoinTheMiamiFever_13
AnnabelleLi_JoinTheMiamiFever_14
AnnabelleLi_JoinTheMiamiFever_15