JOIN THE MIAMI FEVER

Art Direction, Brand Identity, Marketing Comms
Creative Direction by Stinger Wong | Spatial Design by Lloyd Thomas | Digital Experience and Design
by Phoebe Richardson, Mary Sy | Digital Game and Animated Gif by WEEWUNGWUNG

Lane Crawford celebrates Summer 2017 by bringing the Miami Fever to Hong Kong and China. Online and in store were taken over by bright pop colors, flashing neon lights, and an abundance of oversized flamingos.

The Lane Crawford website got the Miami treatment - full of colorful photo shoots and many moving elements. Experience the full Miami takeover on lanecrawford.com

Go-Go-Flamingo, a pacman-inspired game, was developed for the program. Various elements and icons of the visual identity were directly translated into the game.
Go-Go-Flamingo was part of Lane Crawford's social media push, where the highest scorer each week would win an exclusive prize.  

To make this summer program even more exciting, Lane Crawford collaborated with different brands to create exclusive products. 

DENIK and Casetify are among the range of products where I took elements of the visual identity, and translated it to an exclusive product.  

As part of Join The Miami Fever, Lane Crawford collaborated with South Beach Miami boutique The Webster. Lane Crawford showcased a special edit of worldwide exclusive fashion, lifestyle products and beauty looks in store and online.