JOIN THE MIAMI FEVER
Branding, Visual Identity, Product Design – Annabelle Li
Creative Direction – Stinger Wong
Spatial Design – Lloyd Thomas
Digital Experience and Design – Phoebe Richardson, Mary Sy
Digital Game – WEEWUNGWUNG
Lane Crawford celebrates Summer 2017 by bringing the Miami Fever to Hong Kong and China. Online and in store were taken over by bright pop colors, flashing neon lights, and an abundance of oversized flamingos.
The Lane Crawford website got the Miami treatment - full of colorful photo shoots and many moving elements. Experience the full Miami takeover on lanecrawford.com
Go-Go-Flamingo, a pacman-inspired game, was developed for the program. Various elements and icons of the visual identity were directly translated into the game.
Go-Go-Flamingo was part of Lane Crawford's social media push, where the highest scorer each week would win an exclusive prize.
Exclusive Lane Crawford x DENIK notebooks & Exclusive Lane Crawford x Casetify phone cases
As part of Join The Miami Fever, Lane Crawford collaborated with South Beach Miami boutique The Webster. Lane Crawford showcased a special edit of worldwide exclusive fashion, lifestyle products and beauty looks in store and online.
Join The Miami Fever Campaign Video, in collaboration with Gemma Yin Taylor