FOUNDRY 852 – WPP CAMPUS HK
Creative Direction, Brand Identity, Wayfinding
Agency: FITCH Design
WPP agencies came together under one roof to form Foundry 852 – A WPP Campus.
Inspired by the building’s geometric facade, a playful grid system was created. The grid system could be flexed to host an array of designs that celebrate iconic Hong Kong elements, including classic mailboxes, cha chaan teng tiles, mahjong, taxis, and neon lights.
A variety of bold colors and graphics were used to develop the brand identity and bring to life a creative community space.
Inspired by the building’s geometric facade, a playful grid system was created
Patterns inspired by classic Hong Kong postboxes
Patterns adapted from iconic cha chaan teng tiles
Locally inspired artworks were designed for share spaces within the Hong Kong Campus.
Above – Taxi Light Wall lit in brand colors
Below – Mahjong Timber Wall. Tiles designed with the Foundry 852 grid system are embossed into timber and raised at different heights
